With e-Building, digital data become a resource for empowering the community, able to create value and give significance of use to the cultural heritage (data sense making). Making available data on the heritage enables social innovation and transforms the data into something that can be understood and used by wider communities (data sensification). The e-Building platform, which can also be used by non-experts, is the first step towards realizing this innovation enabling system based on making available data on the cultural heritage in an easy and intuitive way.

The aim of e-Building is to provide the user with a new perspective that sees the common denominator as the “Container” (the building that more often than not is a work of art in itself) and the “Content”, the actual works of art. This is achieved by showing the building in an original perspective, bringing to light the hidden aspects that cannot be seen in real life, enticing the viewer to want to visit it in the flesh.
The virtual visit can always be made from any location (the only requirement is a device connected to the internet), but it can also be made available on site on touch screen panels for real-digital interaction (phygital).

In this way, the paradigms of the customer experience are redrawn, even capturing the attention of younger children for example; it can therefore also be used for teaching and study purposes, or to acquire information that could also allow an expert to prepare the on-site visit more accurately, which remains the ultimate goal of each virtual visitor.

More specifically, the museum curator could organize all the documented material regarding the works, and associate parts of it to the model Mattertags to publish and share them. The content that can be conveyed through e-Building in fact includes the building and the works of art conserved in them.